Introducing Square One’s 2025 Collection: An American Classic Collection. A meticulously curated selection of signature hair and makeup looks that embody the timeless American sophistication that has defined style for generations. These versatile looks blend heritage refinement with contemporary sensibility, creating a complete beauty experience that feels both timeless and effortlessly fresh.

At Square One, we believe beauty should be attainable, holistic, and expertly crafted. Our American Classic Collection encompasses exquisite hair designs with rich texture and depth, complimentary nail artistry, and flawless makeup techniques that enhance your natural beauty with understated polish. Each element is crafted with Aveda's plant-powered, vegan products and hair color, along with our Smashbox makeup to deliver results with the same attention to detail found in the finest bespoke creations.

Our American Classic Collection styles offer practical refinement—each look designed to evolve beautifully between appointments. Our artists use a customizable palette of fade-resistant, conditioning hair color made with 96% naturally-derived vegan ingredients.   We personalize each style to fit your unique features and lifestyle, recommending signature Aveda hair color, treatments and products that ensure consistent elegance and confidence in your everyday life.  Our professional add-on services—from Botanical Repair conditioning treatments to Nutriplenish hydrating treatments—extend the life of your style and maintain the integrity of your hair with the same quality and care you can expect from Aveda and Square One.